An experimental super hybrid typography poster concept for Ukai fishing in Nagara River, Japan. Explored different approaches and combinations in layout and type (Expository, Biomorphic, Representational, Sympathetic, Ambiguous, and Antithetical) for the final poster. The ancient Japanese fishing event, Ukai, where fishermen use cormorant birds to swallow fish and spit them back up has now become a tourist attraction to keep the 1,300 year old tradition alive. It's described to be unique, fascinating, yet controversial. Printed Physical Poster: 24X36 in. Adobe Photoshop, Illustrator
